Effective Date: 10/01/2024

Introduction

At Electrowheels.co.uk, we value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and safeguard your data when you visit our website or make a purchase. By using our website or purchasing from us, you consent to the collection and use of your information as described in this policy. If you have any questions or concerns, please contact us at support@electrowheels.co.uk.

1. Information We Collect

We collect two types of information when you interact with our website:

Device Information

This includes:

• IP address
• Web browser type
• Time zone
• Cookies installed on your device
• Browsing behavior (e.g., pages viewed, referral URLs)

Order Information

This includes:

• Name
• Shipping and billing address
• Payment details (credit card information, etc.)
• Email address
• Phone number

We also collect data via cookies, log files, web beacons, tags, and pixels to track site interactions and browsing behavior.

2. How We Collect Information

• Cookies: Cookies are small files stored on your device that collect information like anonymous identifiers. These help enhance user experience and store session information. For more information about cookies and how to manage them, see the “Cookies” section below.
• Log Files: We track interactions on our website, including IP addresses, browser types, and referring/exit pages.
• Web Beacons, Tags, and Pixels: These tools help us understand your browsing behavior and optimize our website.

3. How We Use Your Information

We use the information we collect to:

• Fulfill orders and process transactions
• Communicate with you regarding your purchase
• Detect and prevent fraud
• Provide personalized advertising and recommendations
• Improve our website through analytics
• Manage marketing communications (email, SMS, etc.)

4. Behavioral Advertising

We use your personal information to provide targeted advertisements based on your browsing activity. You can opt out of targeted advertising through platforms such as Facebook, Google, and Bing. For more information, please refer to the privacy policies of these platforms.

5. Do Not Track Signals

Our website does not respond to “Do Not Track” signals from your browser.

6. Data Retention

We retain your order information unless you request its deletion. Personal data is stored securely and kept only as long as necessary to fulfill the purposes for which it was collected or as required by law.

7. Third-Party Services

We use third-party service providers to help us with various functions such as payment processing, order fulfillment, and website hosting. These third parties may have access to your personal information only to the extent necessary to perform their functions and must protect your data according to their privacy policies.

Examples include:

• Payment processors
• Shipping companies
• Marketing platforms like Facebook and Google

Your personal data may be transferred to a jurisdiction outside of your country, including the United States, depending on the location of our service providers. If your data is transferred outside of Europe, it may be subject to local laws, such as the US Patriot Act.

8. Security

We take reasonable precautions and follow industry best practices to ensure your personal information is protected from unauthorized access, alteration, or disclosure. Sensitive information, such as payment details, is encrypted using Secure Socket Layer (SSL) technology and stored with AES-256 encryption.

While no method of transmission over the internet is 100% secure, we follow all PCI-DSS standards and implement additional security measures.

9. Disclosure

We may disclose your personal information:

• If required by law or legal process
• If you violate our Terms of Service
• To protect the rights, property, or safety of our business, employees, or customers

We do not sell, trade, or rent your personal information to third parties.

10. Cookies

Cookies are used to improve user experience by storing preferences and enhancing website functionality. Below are examples of the types of cookies we use:

• Session Cookies: Temporary cookies that are erased when you close your browser.
• Persistent Cookies: Remain on your device for a set period or until deleted.

You can opt out of cookies by adjusting your browser settings, but doing so may affect your ability to use certain features of our website.

11. User Rights

You have certain rights regarding your personal information, including:

• Access: You can request a copy of the personal information we hold about you.
• Correction: You can ask us to correct any inaccuracies in your personal information.
• Deletion: You can request that we delete your personal information, subject to certain exceptions.
• Opt-Out: You can opt out of marketing communications by clicking the “unsubscribe” link in our emails or by contacting us at support@electrowheels.co.uk.

If you are a resident of the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR), including the right to data portability and to object to the processing of your data.

12. Age of Consent

By using this site, you represent that you are at least the age of majority in your country, or that you are the legal guardian providing consent for any minors using the site.

13. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will take effect immediately upon posting on our website. We encourage you to review this policy regularly to stay informed about how we protect your personal information.

14. Contact Information

If you have any questions about this Privacy Policy or would like to exercise your rights regarding your personal data, please contact us at:

Electrowheels.co.uk
Email: support@electrowheels.co.uk
Address: Office No 119, 77 Victoria Street, London, England, SW1H 0HW

This Privacy Policy was last updated on 09/15/2024.